There are many different applications for Reviver.
Think of carrying around a packet of Reviver in a pocket or purse: if you smoke, you can instantly get rid of the smell want to “swipe on sexy,” get a fragrance infused Reviver have a stinky dog, swipe on the pet odor neutralizer. I think this product could grow big quickly and be acquired by a big consumer products company for hundreds of millions of dollars! The Kusins patented the clothing swipes concept and delivery system, so Reviver is going to be all alone in a new product category. Since Reviver was an innovation in the consumer products space, they found acceptance from buyers at Walgreens and Petco. Since the concept of clothing swipes is brand new, the brothers faced an educational obstacle that they turned in their favor. Eric was a buyer for Neiman Marcus at the time and he brought a lot of value to the business. After a couple of years of development and testing, Reviver Clothing Swipes were ready for market.īen enlisted his brother Eric’s help. There was nothing on the market like what he envisioned, so he set about inventing it. Report this adThe original idea for the product came when Ben, a smoker, wanted to eliminate the odor of smoke from his clothes without dousing himself in cologne. Reviver Clothing Swipes are a small, fabric covered “swipe” that fit over your fingers when you swipe it across your clothing, the fragrance infused waxy material inside the fabric releases a freshening and odor neutralizing scent on clothing or hair. Ben and Eric Kusins, brothers from a very entrepreneurial family, introduce a new “fragrance delivery system,” Reviver Clothing Swipes, to Shark Tank and the world in episode 606.
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